- Southern Cross Station
Tucked away in an otherwise unoccupied corner, we decided to tackle the challenge to create brand awareness through some pivotal design elements. In this we hoped to make the new restaurant an oasis amidst the busy station. By using white lattice work, faux-grass flooring and festoon lighting we attempted create a fun atmosphere.
The Airstream has been used by Grill’d for festivals and promotional work in the past; however, in this circumstance we integrated the caravan as a fixed element within the restaurant. The whole look and feel was to be more ‘outdoor festival’ than previous Grill’d designs.